✨ Introduction

There is the investment page in our Brickwise App where the users can see an overview of all their assets. Since this page hasn't been changed for a very long time, we decided to rethink this page completely.

💎 Design Process

🔍  Discover

• Shape research questions

• Pick research methods

• Prepare and run research

🎯  Define

• Synthesize research

• Organize insights into a digestible format

• Define requirements

⚙️  Develop

• Solution exploration

• User Feedback

• Define solution

🚀  Deliver

• High fidelity design

• Design Review

• Design documentation

• Handover file

• Design QA

❓Research Questions

We came up with these questions during our brainstorming session, which could help us to understand our user's behavior, as well as patterns of financial apps in general.

• How often invested people open the Brickwise app?

• What is the first thing invested people check in our app?

• Do people calculate data manually regarding their investment?

• How often do people interact with other investment/banking apps?

• What is the information other investment apps show their users first?

• How do other apps deal with invested amounts and the payment account?

🛠 Pick research methods

We listed all the methods we thought would work well for each research question. Each technique is colorized, which helps us determine which processes answer multiple questions.

✌🏻 Pros & cons of research methods

A lot of bad research results from a mismatch between question and method - that's why we created an overview to compare the pros and cons of different methods to choose the right one easily.

⚖️  Conclusion

We decided to use these 4 methods to help us to look at the task from different perspectives, and discover attitudes, behaviors, and product standards from other market-leading finance and investment apps.

📊 Analyze user data

🎤 User interviews

📱 Competitive analysis

📶 Online research

✅ Synthesize research

🎬 Define requirements

• Users want to see the past development of their portfolio.

• Users want to see how much money they have in total.

• Users want to see the development of specific assets.

• Users want to see how much rental income they have received so far.

• Users want to see how much money they have available on their account.

• Users want to see on a map where their assets are located.

✏️ Solution exploration

We sketched 5 potential solutions for the investment page, making sure all the solutions have the requirements we had discussed after analyzing the research findings.

🕹️ Sketches round 1

👀 Feedback on sketches

🕹️ Sketches Round 2

Based on the feedback I created these three options, and I asked everyone at the company to choose their favorite

🕹️ Sketches Round 3

🕹️ Sketches Round 4 (based on Design Review)